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Top 10 News Events In The Fox Valley In 2004
by Bob Lowe

January 31, 2005

At the end of each year, a lot of newspapers and magazines take a look at the previous 12 months to determine the most significant events that occurred.

Many area publications did so at the end of December. I decided to compile my own list. But I felt I should wait a month or so into the new year to get a better perspective on the events that took place.

Not all stories that grab the headlines and get the most air time over the local radio, TV or cable channels are necessarily those that affect people’s lives here on a daily basis.

For example, most of the local press went ga-ga over the frequent visits to the area by George Bush and John Kerry the last presidential campaign. But I don’t think those ceremonial stops in pursuit of voters from a newly anointed swing state merits a Top Ten selection. It is not what Bush or Kerry do in Appleton or Green Bay that affects us in a direct and often personal way. It is what they do in Washington, D.C., that has a much greater impact.

Also, none of the Top 10 lists I saw published included the Dec. 26 death of Reggie White, whose impact on the Green Bay Packers, indeed the entire state, was huge. So my list of the 10 most significant events in northeast Wisconsin has a little broader frame of reference.

Let’s establish the main criteria I used for my selection.

First, what events/personalities made the most dramatic impact on the broadest number of Fox Valley residents in 2004?

Secondly, my selection is based in large part on the types of articles I wrote for this web site. Since the column is called "Out /n About," it may be somewhat skewed to some of the issues that I have covered in the past year. These include the entertainment scene (the fine arts, nightclubs, restaurants and sporting events in particular), retail projects and other municipal and private sector development, consumer issues, pop culture (music, plays, movies, etc), the TV-radio-cable industry and a few political, social and economic issues.

Third, I try to stay away from crime and other negative stories like political corruption unless they affect a good share of the population.

Former Winnebago County Dist. Atty. Joe Paulus’ conviction for bribery may have been a big deal for most of the local media. And it is, to some extent, because that type of Chicago-style corruption of the political process at this high a level is very unusual in the Fox Valley. But I don’t think it had any meaningful impact on most of us living and working here.

So keeping these guidelines in mind, I submit to you my Top 10 List of the Biggest Stories in the Fox Valley in 2004.

1. Development in the Fox Valley – I have lived in this are for nearly 35 years and I don’t think I have ever seen a year with so much development, both in the public and private sectors. Major municipal projects include Neenah’s Riverwalk project; Appleton’s downtown and river front initiatives, which led to construction like J’s Restaurant, the Paper Industry International Hall of Fame Museum and the proposed Vulcan Heritage Park, the CopperLeaf boutique hotel and the Richmond Terrace Condominiums.

Then there is the Lift-Bridge Trestle Trade project spanning Little Lake Butte Des Morts in the Town of Menasha that’s back on track again, after an initial funding shortfall.

The 1,039,900-square-foot Fox River Mall celebrated its 20th year last summer. This retail behemoth – the number one attraction in the Fox Cities – continues to expand, within its walls and in the surrounding outlots. The Valley Fair Mall became the Youth Futures Mall and the Northland Mall underwent a face-lift.

Wal-Mart opened a 24-hour Superstore in Neenah and Oshkosh also got a brand new Wal-Mart Superstore to replace the old one.

St. Elizabeth Hospital on Appleton’s south side is undergoing a multimillion dollar expansion. All indications are this tremendous building boom will continue this year with projects like The Big Picture, the six-story-tall movie screen opening in March in downtown Appleton, Outagamie County office expansion project, Mills’ Fleet Farm 42,000 square foot new building going up west of the present store on Wisconsin Avenue, Springz, a family entertainment center set to open in September west of McCarthy Road in Grand Chute, Culver’s Frozen Custard, Arby’s, Taco Bell an another Applebee’s near the Wal-Mart Supercenter/Kohl’s complex in Neenah, the University of Phoenix satellite classroom extension next to Hollywood Cinema in Grand Chute, the $1.2 million free medical clinic expansion in the Goodwill building in Menasha and the $2.5 million Trolley Square Development in the Industrial Flats at Olde Oneida Street in downtown Appleton.

All you have to do is just drive around in your car and you will see the unprecedented level of development taking place from Green Bay to Oshkosh.

2. The Poor State of the Economy – Ironic isn't it? You would think that will all this new commercial, retail and municipal development, everybody who wanted to work could find good-paying jobs and be happy. But that isn't the case. People over 50 have found that they are not the primary choice of employers. Then there are the painful job layoffs in places like New London, where companies like Norwood Promotional Products and Simmons Juvenile Products closed local operations.

Even those that remained employed had to struggle to pay for rising health care costs. And Republicans in the state Legislature have been resisting raising the state minimum wage from $5.15 to $6.50 an hour, deepening the economic plight of the working poor.

3. The Death and Legacy of Reggie White – Before the legendary defensive end joined the Green Bay Packers in 1993, Green Bay was considered to be the cold and frozen outpost among NFL cities. White’s death, at 43, gave us a chance to reflect on how his presence changed that mind set. The Minister of Defense recruited many players who otherwise would not have come to Green Bay. And his dominating performance on the defensive line led to the Packers winning another Super Bowl in 1997. White’s influence extended beyond football with the establishment of the Urban Hope Entrepreneur Center, which has helped more than 400 businesses get started. He even got a football-theme film made, "Reggie’s Prayer," in 1996, which included a number of other NFL players and coaches. He was in the process of developing a children’s television program, "Reggie’s Railroad," aimed at motivating urban youth towards positive pursuits when he died.

White may also have done the most so far to generate awareness of an ailment that contributed to his death, sleep apnea, which has turned out to be a lot more prevalent than previously recognized. Although White’s particular brand of religious fervor and social activism may have alienated and disappointed some, it is generally conceded that "his heart was in the right place," according to Milwaukee columnist Eugene Kane.

4. Appleton Has Secured Its Place as Wisconsin’s " Fourth City" – Chicago is sometimes known as the Second City. In Wisconsin, Milwaukee comes first because it is the state’s largest city, Madison is second because it is the state capital and Green Bay is third because of the Packers.

Appleton is fourth because of the presence of the Fox River Mall, the vitality of its central business district and the tremendous impact that the Fox Cities Performing Arts Center has had in attracting high class entertainment and celebrities. These have included jazz trumpeter Wynton Marsalis, the Boston Pops Esplanade Orchestra, Broadway shows like ”The Producers" and "Mamma Mia," comedian Bill Cosby, the Goo Goo Dolls, Peabo Bryson and En Vogue. The visits of President Bush, Sen. Kerry and other politicos who passed through town last year helped to secure this identity for the city. Nothing to be ashamed of here. Being No. 4 means that Appleton has retained much of its small-town charm without inheriting the big city headaches like overcrowding, crime and traffic gridlock that plague the larger municipalities.

5) Fox Valley A Growing Medical Center – The construction of new hospitals and clinics and the expansion of older health care facilities have made this area one of the premier centers for medical treatment in the state.

6) The War Hits Home for Local Military Personnel and Their Families – The increasing toll of dead and injured/disabled soldiers, the deployment of increasing number of service men and women to Iraq, the trauma these separations have had on military families and the growing political divisions between supporters and opponents of this war have all made this a hot-button issue for area residents over the past year.

7) Appleton’s Central Business District Evolving Into A Major Entertainment Center – You only need to go downtown College Avenue, particularly on a Friday and Saturday night, to see this transformation taking place at area nightclubs, restaurants and hotels and other places of entertainment.

8) The Fox Cities Is Becoming A Major Hub For Sports and Recreation – When it comes to sports and recreation, there is a lot more to this area than Lambeau Stadium. Other major facilities include Fox Cities Stadium, home of the Wisconsin Timber Rattlers, the Banta Bowl at Lawrence University, The Menasha Marina, the Player’s Choice multi use indoor sports complex, Wisconsin International Raceway In Kaukauna, Sunset Park in Kimberly, Memorial Park in Appleton, the USA Youth Sports Complex, Soccer Heaven and the Appleton Family Ice Arena. Some recent and ongoing sports events hosted in the area include the ISC World Softball Tournament, the NCAA Division III Baseball World Series, WIAA Boys State Baseball Tournament, the WIAA Girls State Volleyball Tournament and the Amateur World Disc Golf Championship...

9) The Proliferation of Eating Places – People here apparently love to eat. This accounts for the explosion of new restaurants that have shown up on the scene in the past year. Take your pick: Confucius, Krispy Kreme, Pancheros, Grazies Pasta Company, GingeRootz, Smokin’s J’s BBQ, Jukebox Johnny’s, Patina at the CopperLeaf, A Taste of India, the Golden Corral Buffet and Grill, Noodles & Company, New York, New York the Four Seasons Family Restaurant and several new coffee houses.

10) The Hispanic Population Is Changing the Face of the Fox Valley – While there was a major immigration of Hmong to the area, it is the growing impact that the Hispanic population that is dramatically transforming the Fox Valley. Many signs at retail outlets, grocery stores and banks now in English and Spanish. Phone messages are now commonly in both languages. Elements of the Hispanic culture, like Quinceanera parties and Spanish religious services and Mexican foods and music, now permeate the lifestyle in northeast Wisconsin. The total Hispanic population ranges from about 9,000 in the Fox Cities to 15,000-20,000 from Green Bay to Oshkosh, according to the U.S. Census Bureau.

For comments or questions, boblowe@juno.com or by phone at (920) 731-4603.

 
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