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Appleton's PAC Gets A New Glow
by
Bob Lowe
April 23, 2004

Since its opening nearly two years ago, the Fox Cities Performing Arts Center in downtown Appleton has played host to many marquee names, including Mikhail Gorbachev, Michael Feldman, Lorie Line, Tony Bennett, David Copperfield and a fella by the name of George W. Bush, whom some consider to be the most powerful person on the planet.

But up until April 13, prominent names like these have not appeared on a marquee anywhere near the PAC. That’s because it never had one. On that date, the PAC unveiled its new marquee adding a new glow of excitement to downtown Appleton. You can’t miss it as you drive along College Avenue near Division Street. Post-Crescent managing editor Dan Flannery stated in a recent column that the PAC sign “is bright enough to shred your corneas and melt your car’s tires.”

The completion of the marquee adds a finishing touch many visitors to the Center have felt was missing and it opens the door to promoting upcoming events to a much wider audience.

“A focal point and sort of architectural symbol of most performing arts centers becomes the marquee,” said Susan Stockton, president of the Fox Cities Performing Arts Center. “It is the door and invitation to the community to come and see what is inside. I am thrilled that we were able to build a marquee that captures the spirit, excitement and look of the Fox Cities Performing Arts Center in such a vital way.”

The marquee was constructed through the joint efforts of Zeidler Grinnell Partnership, who were the architects of the Fox Cities Performing Arts Center, The Boldt Company, the PAC’s primary contractor, Bassett Mechanical, Town and Country Electric and AutoComm, Inc.

The structure has a similar feel of steel and concrete working together to create lines and curves that convey the artistic and energetic feelings also reflected in the structure of the P.A.C. itself. “The elliptical shape and stainless steel finish of the sign reflect the appearance of the very focal large lobby skylight,” said Paul E. Coenen, vice president of Northern Operations for Oscar J. Boldt Construction.

The marquee screen itself faces both east and west bound traffic on College Avenue and is a high-tech four-color LED display. The tightness of the pixel configuration creates a photo-quality image at a very close proximity. “The displays used at the Fox Cities Performing Arts Center are like no other displays in the area,” said Todd Rockweit, vice president, AutoComm, Inc. “They will truly be great addition to an already fantastic place.”

The 4-by-8-foot structure is nearly 18 feet tall, and weighs 4,700 pounds, with a base that weighs 9,000 pounds. The new marquee will be vital in updating passers by about the shows coming to the Fox Cities Performing Arts Center as well as time and temperature updates. “I believe that the addition of this high-tech marquee to College Avenue and downtown Appleton gives the area a feel of excitement and visitors a sense that they have just arrived in a special place,” said Mayor Timothy Hanna. The lights on this new downtown landmark were first turned on by cast members of the Billy Joel/Twyla Tharp Broadway musical, “Movin’ Out,” which ran for one week at the PAC earlier this month.

***

If you didn’t have the foresight to purchase tickets for The Temptations performance with the Fox Valley Symphony at 7 p.m. Sunday April 25 at the Fox Cities Performance Arts Center in downtown Appleton, you are out of luck. The show has been sold out for some time, according to Federica Doeringer, interim executive director for the FVS. There is a waiting list. Call (920) 730-3760 for more details.

***

The proposed $50 million Mahana Water Park deal for the Fox Valley Greyhound Park at U.S. 41 and State 55 in Kaukauna has collapsed. The developer of the project, Prestige Realty, Green Bay, failed to meet the deadline for financing.

Kaukauna Mayor John Lambie is pursuing other developers who are interested in the project.

***

The Neenah Common Council this week agreed to provide $1.5 million in city funds for North Riverwalk Place, a 7-story28-unit condominium complex to be built along the Fox River. The council also approved a plan for the $10 million Bridgewood Hotel and Conference Center that will overlook the Bridgewood Golf Course in Neenah’s central city.

 
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