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Area Bars, Restaurants and Live Music Venues Adjust To Market Changes
by
Bob Lowe
August 18, 2005

People love to be entertained, whether it’s listening to live music, seeing a performance on stage, checking out the local comedy club, dancing, watching a game at a sports bar or just going to restaurant or tavern, few people like to be cooped up at home all the time. This is especially true when outside is warm and inviting.

But it is becoming increasingly difficult to get people to come out of their homes to be entertained. Bar owners say patronage is down. Theaters have been in a slump for most of the summer. Restaurateurs constantly change to keep customers coming through the door.

Unless they have a surefire blockbuster, even major live performance venues such as the Weidner Center and the Fox Cities Performing Arts Center have to do an extensive amount of marketing to fill the seats.

Factors cited for the apparent slump are gas prices, stiffer drunk-driving laws, the Appleton smoking ban, increased competition, cover charges and a proliferation of alternative entertainment options such as DVRs, home theater systems and computers and the Internet.

The recent smoking ban has come under increasing criticism for "causing" a decline in customers, particularly in bars and restaurants. Joel Hinze, owner of the Apple Pub, has a sign posted outside its door that says, "Our smoking section has disappeared. And so has our customers."

Sharon Reader, owner of Emmet’s Bar & Grill, said her business has lost $15,000 since the ban started July 1. She said she had to lay off four part-time employees and put some full-timers on part-time status. Other bar owners reported losses of 25% to 50% compared with a year ago.

Smoking ban rivals unsuccessfully converged on City Hall Wednesday to urge the Common Council to approve a resolution by Ald. Richard Thompson to conduct a new referendum that would exempt bars from the indoor workplace smoking ordinance. The Common Council defeated the measure, 10-6. Opponents say they will trigger an automatic referendum by presenting a petition with the signatures of 3,770 Appleton voters.

Long before the smoking ban went into effect, clubs have been struggling to attract patrons willing to pay cover charges of $2-$5, particularly for an unknown band.

Tom’s Garage in downtown Appleton, which used to feature live music consistently, recently closed temporarily but has since reopened on Friday and Saturday evenings through at least the end of August.

Whether Tom’s will remain open beyond August will depend on whether investors want to keep backing a venture that isn’t attracting the needed customer base to make a profit.

At Mill Creek Blues Café on W. College Avenue, A DJ has replaced live bands on most nights this summer. Bands will return in the fall, but not as often as in the past, general manager Jason Bruehl, said.

The whole economic landscape for local arts organizations has changed since the Fox Cities Performing Arts Center opened in November 2002, according to Laurie Friedman-Fanin, a local actress, director and arts advocate.

"Since the opening of the Weidner clone downtown, I have watched Friends of Riverside disappear, fabulous productions such as "Equus" at the University of Wisconsin-Fox Valley play to audiences of 20 people and Attic Theatre, one of the oldest, most respected community theatres in the country, go from a full summer season at Lawrence University to readings at a mall," Friedman-Fanin stated in a letter recently published in The Post-Crescent.

"We have the Fox Cities Performing Arts Center to thank for al of it,"

she added. “I have never and never will give one bloody cent to the vampire known as the Performing Arts Center."

The management of the PAC said it continues to work with and promote local arts groups such as the Fox Valley Symphony Orchestra and the Attic Theater.

Some are predicting that if business doesn’t pick up soon, many bars and entertainment centers will close and downtown will suffer economically. Yet, investors continue to find Appleton’s central business district an attractive place for any number of entertainment ventures.

While some venues have closed, other businesses are eager to move into what has become the city’s entertainment district. Fusion, an upscale restaurant with a sliding glass garage door and semi outdoor dining, took over the space formerly occupied by Smokin’ J’s.

Construction is underway on a second Anduzzi’s Sports Club, 403 W.

College Ave., which will be similar to the one in Green Bay. The 350-seat, $1.8 million project is expected to open in November. Co-owner Mike Lenarduzzi said the smoking ban hasn’t affected his plans for the two-story 8,000 square foot structure at all.

Mario Nunez, who is opening Los Alamos Club de Billar in the former Milhaupt’s Bicycle Works building at 314 N. Appleton St. in a few weeks, said he doesn’t smoke and most of his employees prefer to work in a non-smoking atmosphere. Kokomo, a tropical-theme bar that took over the former Zugie’s Pub at 1200 S. Oneida St., went smoke-free from the start, a month before the smoking ban went into effect.

Some bars and restaurants, such as Senor Tequila, Starbucks, The Bar on the Avenue and Bazil’s Pub and Provisions, are adjusting to the change by setting up tables in the outdoors, where customers can smoke while eating and drinking.

Fratello’s on the Riverfront, the former J’s Restaurant at 501 W. Water St., recently set up outdoor dining facilities, offering patrons a scenic view of the Fox River. Waverly Beach co-owner Mike Bailey said $170,000 was recently invested in renovating the back patio with a new deck, bar area and table seating for 150. The bar/restaurant south of 114 at U.S. 10, overlooks Lake Winnebago and now gives customers "a real tropical feel."

***

Ever wonder what the Transportation Security Administration baggage screeners do with all those Swiss Army knives, scissors, lighters, nail clippers and other supposedly dangerous items they confiscate from airline passengers?

According to a recent TV report, many of these confiscated items end up for sale on eBay. TSA regulations allow for state agencies responsible for disposal of such items to donate or sell these confiscated items.

The Port Authority in Portland, Ore., has recently changed its policy from donating "voluntarily abandoned items" to not-for-profit organizations to selling such items on eBay with profits going to the state. It remains unclear how long the state may continue this practice since the first auction yielded a high bid of only $15.

***

John H. Johnson, 87, founder of Ebony and Jet Magazines, died Aug. 8, 2005 at Chicago’s Northwestern Memorial Hospital after an extended illness. The grandson of slaves, Johnson was born in Arkansas City, Ark. and moved to Chicago with his family at age 15. After graduating from public schools, Johnson attended the University of Chicago and Northwestern University.

He started as a clerk with the black-owned Supreme Life Insurance Co. but decided from very early on that he wanted to go into business for himself. Johnson refused to let racism, poverty and segregation to deter him in his vision of having blacks be fairly represented in the mass media and the economic life of the U.S. In 1942, with a $500 loan secured by his mother's furniture, he launched his first publication, Negro Digest, a journal that condensed articles of interest to a black audience.

In 1945, he founded Ebony magazine and, in 1951, Jet magazine. A third magazine, Ebony Man, a monthly men's magazine, premiered in 1985. These publications chronicled black life, accomplishments, history, culture, celebrities and challenges for much of the latter half of the 20th century. These magazines became influential in the civil rights movement, not only in the U.S. but to a worldwide audience.

Johnson's Chicago-based Johnson Publishing Co. became one the largest black-owned businesses in the U.S. with annual revenues of about $500 million. More important than his financial success, these publications became fixtures in black households and provided the motivation for other blacks to achieve success, not only in sports and entertainment but in the sciences, education and business. Along the way, Johnson was able to persuade major white companies to advertise in black media and to feature black models in their own ads.

Rev. Jesse Jackson told a Web publication Johnson’s journalism contributions were far reaching. “What he did was so profound," said Jackson. "He put a human face on black people. He showed us black weddings. He showed us blacks in opera. He showed us black scientists. He showed us black writers, thinkers and creators. We miss him already, but his legacy and his company live on."

Johnson also founded a cosmetics company, specializing in black hair care, beauty enhancement and skin improvement products. Johnson was awarded the Presidential Medal of Freedom, the nation’s highest civilian honor, in 1995. He is survived by his wife, Eunice, director of Ebony Fashion Fair, and a daughter, Linda Johnson Rice, president and chief executive officer of Johnson Publishing Co.

***

Hollywood isn’t in a panic about the decline in movie audiences in recent months because the studios make less than 20 percent of their revenues from the box office ticket sales. The bulk of profits come from the sale and rental of DVDs, games, merchandise and TV deals. The real big time at the cash register comes not when a movie opens in the theater but when it is released on DVD.

***

Africa Heritage Inc. and Appleton Sanctuary Outreach Ministries are sponsoring Family Day Celebration from 11 a.m. to 5 p.m. Saturday, Aug. 27, at Kiwanis Park in Appleton at Lindbergh and Nicholas streets.

The free event will feature food, drinks, entertainment, basketball, tennis, volleyball and free blood pressure screening. People are urged to bring lawn chairs and books to exchange. For more information, contact Alieu Fofana at 722-0364 or 313-0007.

***

Air Wisconsin, the largest privately held regional airline in the U.S.

with more than 3,900 employees, is now in partnership with US Airways.

The Greenville-based carrier, which previously had a long-term partnership with United Airlines as United Express, flew its first route as US Airways Express to Philadelphia on Aug.13. Air Wisconsin will operate 16 daily departures as US Airways Express by the end of this month.

For comments or questions, contact boblowe@juno.com or by phone at (920)-731-4603.

 
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